My favourites adds are the one with rugby players and the one with airport control tower. The one that I didn't enjoy watching was the second Old Spice add. It was just too stupid and too ridiculous. Probably Discovery Channel's commercial is the best for average consumer. It shows what kind of programs are on this channel in the funny, but not exaggerated way.
I think that good commercial should be:
1) short enough
2) funny
3) not too offensive
I really enjoyed watching this film at all.